B · Normal
[Report shows: The scale of online catering in the county market is growing rapidly] On November 2, the "2026 Online Catering Industry Observation" report recently released by the China Hotel Association and other units showed that China's online catering market as a whole shows a development pattern of "improving quality at the front line, expanding downwards and expanding", and the scale of online catering in third- and fourth-tier cities and county markets has achieved rapid growth. The report shows that the current growth of online catering in domestic first-tier cities has stabilized, and the growth momentum has gradually shifted from scale-driven to quality-driven; second-tier cities have maintained steady growth, with the dual attributes of scale expansion and efficiency improvement. At the same time, the markets in third- and fourth-tier cities and counties have rapidly expanded and become an important force in the growth of the online catering market. Take Taobao's flash sales as an example. In the past year, the platform's order growth in fourth-, fifth- and lower-tier cities has more than doubled that of first-tier cities. More than 250,000 new stores have entered the county market, and the consumption potential of the county market has been accelerated.
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