[State Administration for Market Regulation: Revenue of leading enterprises and institutions in the advertising industry in the first three quarters increased by 8.5% year-on-year] On November 7, the State Administration for Market Regulation released data today showing that in the first three quarters of this year, the country’s leading enterprises and institutions engaged in the advertising business achieved a total revenue of 1.60083 billion yuan, a year-on-year increase of 8.5%. In the first three quarters, Internet advertising revenue was 956.89 billion yuan, a year-on-year increase of 17.5%. Among them, mobile Internet advertising revenue was 812.5 billion yuan, a year-on-year increase of 14%. The digital and intelligent transformation of the advertising industry is accelerating. The advertising business of mainstream media grew steadily and actively played an important role in brand communication. The advertising business revenue of public institutions represented by TV stations was 34.57 billion yuan, a year-on-year increase of 3.3%. In the first three quarters, the advertising business revenue of six provinces (municipalities) including Beijing, Shanghai, Guangdong, Zhejiang, Fujian, and Jiangsu totaled 1.29711 billion yuan, a year-on-year increase of 9.4%; accounting for 81% of the national total, an increase of 0.6 percentage points from the same period last year.