[NIO Li Bin: The automobile industry has entered the most brutal stage of the finals and the profits of the entire industry continue to be under pressure] On September 4th, NIO Chairman and CEO Li Bin said in an interview that the automobile industry has now entered the middle and back end of the marathon and the most cruel stage of the finals. The profits of the entire industry continue to be under pressure, with sales profit margins and manufacturing profit margins at low levels. In the second quarter, the cost of bicycles increased by 14,000 yuan compared with the end of last year, which is equivalent to an additional cost pressure of 1.5 billion yuan in one quarter. Li Bin revealed that in the first quarter, there was still some inventory buffer cost from last year, and in the second quarter, cost pressure has fully emerged. It is expected that the cost of a bicycle will continue to rise by 2,000 to 3,000 yuan in the second half of the year, a total increase of 16,000 to 17,000 yuan compared with the end of last year. Among them, the price increase of memory contributed about 10,000 yuan, the price increase of batteries contributed 3,000 to 4,000 yuan, and the rest came from the price increase of bulk materials. Car companies have little room for negotiation on this part of the cost. (Mijing.com)