[KPMG report: Counties are the most potential incremental space for service consumption expansion] On September 12, during the 2026 China International Fair for Trade in Services, KPMG released a research report "Outlook on the Ten Frontier Trends in Service Consumption during the 15th Five-Year Plan" (hereinafter referred to as the "Report"). The "Report" relies on front-line market data and policy documents to systematically analyze and judge the development status, main risks and top ten cutting-edge trends of China's service consumption during the "15th Five-Year Plan" period. The "Report" proposes that the high-level opening up of the service industry, the deepening of the application of digital technology, the release of the value of the county service market, and the reshaping of the development pattern of service consumption from the supply side are the core driving forces for the growth of service consumption during the "15th Five-Year Plan" period. In terms of the county market, counties are the cornerstone market for China’s consumption and also the most potential incremental space for the expansion of service consumption. (Reporter Guo Songqiao)