[iPhone 18 Pro series sold out on multiple e-commerce platforms] On September 12, Apple’s new products officially opened for pre-sale at 8 pm on September 12, and the first night of pre-sale for the iPhone 18 Pro series was staged. While consumers flocked to various platforms to snap up purchases, the first batch of supplies of many popular models were sold out on different e-commerce platforms, with obvious price premiums. The average transaction price of the iPhone 18 Pro Max 256GB in burgundy was 12,799 yuan, an increase of 1,800 yuan, or 16.4%; the average transaction price of the 256GB silver version was 13,999 yuan, an increase of 3,000 yuan, or 27.3%. On the other hand, as of press time, the iPhone 18 Pro series is still available for pre-order on the official website in some regions, and can be picked up on the same day it goes on sale.