B[Xiaohongshu releases a financial ecological convention, illegal stock recommendation, forged qualifications, illegal diversion, etc. are prohibited] On September 15th, Xiaohongshu’s first “Community Financial Ecological Convention” was released at its Financial Ecological Governance Open Day. The convention clearly divides eight types of prohibited content such as professional content encouraged by the community and illegal stock recommendation, and regulates financial marketing behaviors on the platform. Specifically, in terms of financial content, the community encourages qualified creators and institutions to use their expertise to popularize science and users to share their real financial management experiences, but requires risk warnings and labeling when using AI. At the same time, eight types of behaviors, including malicious badmouthing, illegal stock recommendation, illegal financial activities, forging authoritative endorsements, promises to "guarantee principal and interest", fabricating false investor profiles, and disguised diversion outside the site, are expressly prohibited. Regarding financial marketing behavior, the convention emphasizes that finance is a franchise industry. If users want to market financial products on the Xiaohongshu platform, they must first hold a license in accordance with the law and then pass the platform's professional qualification certification. Behaviors such as impersonation, affiliation, and rent-to-purchase qualifications are prohibited. When dealing with illegal content, the platform will carry out gradient measures such as current limiting, delisting and even account bans. At the same time, the platform has also strengthened self-discipline and promised to strengthen inspections to prevent illegal content and extreme market sentiments that are maliciously exaggerated from being amplified by the recommendation mechanism, and will not use algorithms to induce users to over-consumption and over-investment. B[All Chiba Jewelry online stores have been emptied, clerk responded] On September 11, the sponsoring brokerage Northeast Securities issued a risk warning announcement stating that it was unable to contact Lin Mingjie, the actual controller of Chiba Jewelry, and his wife Gao Xiaosong for unknown reasons. Chiba Jewelry’s official flagship stores on JD.com, Taobao, Xiaohongshu and other platforms have no products for sale. Among them, all products of Qianye Jewelry on JD.com and WeChat stores have been cleared. On September 11, a reporter called a number of Chiba Jewelry offline stores in Beijing as a consumer. The clerks all said that some Chiba Jewelry franchise stores are still operating normally. An employee of a Qianye jewelry franchise store in Haidian District, Beijing, said: "We are a franchise store and have our own boss. The brand selects several manufacturers, and the franchise store purchases goods directly from the manufacturers. Currently, it does not affect customers' consumption and purchase in the store." (China-Singapore Jingwei)
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