Recently, it was reported that Coconut Tree Group has opened its factory to the public for tours. However, many netizens have complained on social platforms that the advertising slogans of Coconut Tree Group's factory are suspected of being vulgar. The most controversial advertisement picture contains such promotional copy as "Coconut's female employees have such big breasts" and "The pursuit of big breasts is so that the baby can have milk."
In response to related disputes, the official customer service of Coconut Tree said, "Recently, our factory has indeed organized a visit, but matters related to advertising slogans need to wait until after the Lantern Festival and be answered by relevant departments." An employee of Coconut Tree Group had previously told the media that "it will pay attention to the comments and suggestions of netizens and will make improvements in the future."
Regarding the above situation, staff from the Haikou Municipal Administration for Market Regulation stated that they have interviewed the company.
In fact, Coconut Tree Group has been fined many times for vulgar promotion. In March 2019, Coconut Tree Group was fined 200,000 yuan for violating good social customs, on the grounds that it "obstructed public order or violated good social customs." In 2024, it was fined 400,000 yuan by the Haikou market supervision department for advertising slogans such as "Use coconuts to wipe breasts" and "South Pacific beauties rarely 'airport'" that violated public order and good customs.
But at present, the Coconut Tree Group, which has been fined many times, has obviously formed a logic of "accepting punishment but not admitting mistakes".
What supports all of this is the huge traffic and billions of economic value brought by "edge marketing". Wang Guangxing, the founder of Coconut Tree, has built his own "local business empire" by relying on these highly controversial strategies.
Jiang Zhuoqin, director of the Department of Nutrition, School of Public Health, Sun Yat-sen University, said,Coconut water is not a health product and has no function. Moreover, judging from the ingredients, coconut water cannot achieve any breast enhancement effect. If you want to increase breast enlargement by drinking coconut water, the only way may be to drink more, because as you gain weight, your breasts will naturally become bigger.