Abstract:
Amazon announced that its shopping artificial intelligence service "Alexa for Shopping" has added a fraud information identification function. In the future, users can directly ask the AI to determine whether the Amazon-related messages they receive are authentic. Amazon said that about 360,000 consumers contact customer service every year to ask whether the message they received came from Amazon or was forged by a scammer. After the new function is launched, users can hand over this problem to AI.
According to reports, the system will compare the information to be verified with billions of messages sent by Amazon around the world, and analyze sender information, message content, sending time, metadata and other factors to confirm whether the information indeed originated from Amazon's system. Amazon said that as users continue to submit suspicious messages and provide feedback, the system's ability to identify fraud will further improve.
This feature mainly targets a variety of scams that have been increasing in recent years, including false order confirmations, Prime membership renewal reminders, account suspension warnings, package delivery notifications, and recruitment scams. Amazon also enabled
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earlier this year Email, users can forward suspicious emails to this address to obtain verification results of whether the emails are authentic. A similar online form is available on its customer service website.This update reflects Amazon’s adjustment to Alexa product strategy, which is to focus more on shopping scenarios and proactively provide assistance to consumers. Currently, the shopping version of Alexa can already find discounted products based on user preferences, create shopping guides, assist in repurchasing daily necessities, generate AI product overviews, and recognize handwritten shopping lists.
Amazon also added a reminder function for Alexa on Tuesday. Users can set notifications to be notified in time when a brand they follow releases a new product, a favorite author launches a new book, or a favorite musician releases a new record.
Alexa for Shopping is currently available through Amazon’s website and mobile app.
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