Abstract:
Disney recently sent a new version of the user agreement to Disney+ streaming video subscribers in the UK. In the agreement, Disney stated that the company has the right to insert advertisements in all subscription levels. The inserted advertisements are placed at the beginning and end of the film. Disney does not guarantee the specific number or frequency of advertisements seen at any subscription level.
Even the highest-end subscriptions contain ads:
Previously, Disney+ launched cheaper advertising subscription packages, which have fewer features and ads, but the benefit is that the subscription price is lower. Disney’s new approach is to add ads to all subscription levels. In this case, there is no need for separate advertising subscription packages, so Disney+ may clear out the lowest-end advertising subscription packages in the future.
The current Disney+ premium subscription package is $18.99 per month to provide an uninterrupted viewing experience (that is, no advertising interruption), but now Disney’s approach has obviously gone against its original intentions. Of course, even Netflix initially encouraged users to share passwords to watch videos but later severely cracked down on sharing passwords, so this ugly problem for streaming video sites is not surprising.
Blocking ads may prevent playback:
It is worth noting that Disney also specifically emphasized that users may not be able to skip certain ads, and that using an ad blocker to block ads may cause normal videos to be stopped, that is, if it is detected that the user blocks ads, the video may not be played. Disney is following YouTube's footsteps in cracking down on users blocking ads.
It should also be noted that currently only the UK market seems to have completed the change. When users open the Disney+ app, they must agree to the new user agreement before they can continue watching. Other markets have not yet heard about it, but this change is likely to cover all markets one after another.
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