Abstract:
Recently, e-commerce women's clothing merchants have installed disposable anti-tamper ribbons to deal with the phenomenon of "returns due to wear and tear", and related topics have become hot searches. Some ribbons can be up to 2.4 meters long, have eye-catching colors, cannot be hidden, and are clearly marked "non-returnable or exchangeable if removed".
It is understood that the return rate of e-commerce women's clothing is generally as high as 50%-80%, and it has become normal to return 8 out of 10 items sold.
This incident has triggered heated discussions among netizens. Some netizens believe that this method can effectively prevent "cross-dressers" and is very practical.
Some netizens also put forward suggestions for further improvements:
Some netizens believe that instead of constantly developing anti-scratch signs, it is better to focus on improving the quality of clothes.
According to previous reports, in order to deal with "sneak wear", merchants have come up with various "strange tricks" from designing oversized hangtags to equipping clothes with password locks.
According to CCTV Financial Report, the popularity of giant hang tags has also spawned an industrial chain. A hangtag manufacturer from Sichuan revealed that she first came into contact with this business two years ago when a merchant approached her to customize a giant hangtag. When asked about the reason, it is that they often encounter malicious returns after "ruin". After replacing the giant hang tags, the return rate did drop. Slowly, this became the "good news" that women's clothing merchants rushed to pass on.
The Jiangsu Provincial Consumer Protection Commission pointed out that the emergence of giant hangtags to prevent returns may be caused by some consumers overusing the 7-day no-reason return rule and returning them immediately after wearing them for travel photos, Internet celebrity shoots, and group activities; on the other hand, it reflects the merchants' efforts to balance their own interests and protect consumer rights. Instead of balancing its own interests and consumer rights through sustainable methods such as improving product quality, optimizing size data, and improving virtual try-on technology, it adopts a "one-size-fits-all" physical barrier approach. In the long run, it will not only intensify the antagonism between buyers and sellers, but is also detrimental to the healthy development of the online clothing retail industry.
China Youth Daily (organized by Fan Xing) Source: Qilu Evening News, Xiaoxiang Morning News, cover news, netizen comments, previous reports, etc.
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