Abstract:
As the release is getting closer, Rockstar is increasing its promotional efforts for "GTA6". The latest batch of real-life billboards have appeared in Miami, all using fictional companies and IP assets in the game to restore the unique playful style of the work.
"GTA6" will be released on November 19. It is one of the most anticipated games this year. Miami is the real-life prototype city of Leonda, the game's fictional region. On the eve of the game's release, many real-world promotional activities have been staged here, and now a batch of new advertising materials have been photographed by passers-by.
Twitter user OfficialJoelF released real-life photos: Weazel News station (Weasel News) interview vans appeared on the street, and street information kiosks were filled with advertisements involving fictional brands in the game such as Vice City Manatees, Pfister, Kowalski, Kronos, etc. Many slogans continue the consistent pun and joking tone of the series.
Pfister advertising slogan: "Go Topless". Kowalski advertising slogan: "Suddenly You Are Big Enough". Kronos advertising slogan: "Always Come Early"
For fans of the series, this is the familiar Rockstar flavor. These advertisements are not promoting real products, but are all fictional imitations of real-life big brands in the game world, such as Pfister for Porsche and Kowalski for Swarovski.
Before this, there had been a "GTA6" themed real car parade on the streets of Miami. There are also linkage activities to package the Miami Heat home court into a "Sin City" style. As the release date of "GTA6" gets closer, more offline advertisements should appear.
Comments