Abstract:
On November 3, QuestMobile released the 2026 China Mobile Internet Autumn Report. Data show that as of September 2026, the number of monthly active users of the mobile Internet has reached 1.281 billion, a year-on-year increase of 0.9%; the average monthly usage time exceeded 200 hours for the first time in August, and remained at 189.8 hours in September, a year-on-year increase of 6.5%.
From the perspective of changes in the top camps, Tencent Holdings, Douyin Group, and Alibaba maintain the top three positions, with total deduplicated users (APP + mini programs) of 1.280 billion, 1.259 billion, and 1.258 billion respectively, a year-on-year increase of 0. .9%, 5.2% and 0.4%; Baidu Group, JD.com and Ant Group ranked fourth to sixth, with user scales of 1.093 billion, 978 million and 968 million respectively, with year-on-year growth rates of -1.8%, 7.1% and 1.4% respectively.
The report also shows that in September 2026, the top three applications of Douyin Group will become Douyin, Hongguo free short drama, and Doubao. The total number of users after deduplication is 1.029 billion, 430 million, and 419 million respectively. Hongguo has surpassed Doubao; last year, it was Douyin, Toutiao, and Douyin Express.
In terms of user usage time, the growth contribution rate of short drama videos and short videos reached 111.5% (devouring the time spent in online videos, comprehensive information and other fields); in terms of terminal devices, Apple ranked first with an active share of 20.92%, surpassing Huawei's 20.87%. However, both showed a downward trend year-on-year, down 0.3% and 1.7% respectively; the active proportions of OPPO, vivo and Xiaomi were 18.24%, 16.79% and 10.34% respectively, which increased by 0.0 percentage point, 1.3 percentage point and 0.7 percentage point respectively;
In terms of AI applications, in September 2026, the average monthly usage of Doubao and DeepSeek was 72.0 and 65.9 times respectively, and the average monthly usage time was 132.5 and 136.7 minutes, leaving behind other players. Comparing the quarter-on-quarter changes between the two, the average monthly frequency and duration of Doubao decreased by 6.1% and 7.8% respectively, while DeepSeek increased by 5.8% and 9.5%.
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