J.P. Morgan said that Apple will not have much direct impact on App Store revenue due to the new fee structure arrangement, but regulators everywhere may be paying attention to this solution. Affected by the Digital Markets Act, Apple has changed the way it operates in the EU.
Among other changes, it will reduce the overall commission from 30% to 17% and charge 0.5 euros for all downloaded apps after developers exceed 1 million downloads.
The changes will have little impact on Apple, according to a financial note seen by J.P. Morgan. The €0.50 fee will offset reduced commissions, with Europe accounting for only around 6% of AppStore revenue.
Changes to the EU AppStore Market are limited to that region. However, regulators around the world may seek to achieve similar results. For example, the U.S. government has launched an antitrust investigation into Apple's AppStore.
Changes to the Apple App Store in the European Union will not take effect until iOS 17.4 is released in March. A beta version of the update was released earlier Thursday.