Nowadays, grabbing red envelopes on WeChat has become a form of entertainment every New Year’s Eve. Today, the "WeChat faction" announced,On New Year’s Eve this year, users received a total of 5.08 billion WeChat red envelopes and sent “New Year red envelopes” 190 million times. When the New Year’s bell rings from 00:00 to 00:01 on February 10, it is the peak time for sending red envelopes on WeChat.
According to WeChat data, "Welcome the New Year" occupied the C position of WeChat status on New Year's Eve, and "Exhibition of the Dragon" became the most popular Year of the Dragon limited avatar frame on WeChat.
It is understood that the red envelope cover will be upgraded in 2023, and a new dynamic red envelope cover will be launched. Compared with the same static red envelope cover, the cool dynamic red envelope cover is more personalized.
Zhang Xiaolong, senior vice president of Tencent, said that some of WeChat’s new creations on red envelopes may attract you to use your creativity.Brands can integrate brand culture into Spring Festival marketing activities, convey brand value through red envelope covers, and bring users a more creative Spring Festival surprise experience.