Today, the Pepsi China official account published an article titled "Yes, I have changed." The article is also accompanied by a promotional video. According to the official video,This packaging change is mainly due to the change of the LOGO in the middle of Pepsi-Cola. Multiple LOGO styles appear at the beginning of the video.
You can also see from the video,The renovation of Pepsi-Cola’s outer packaging involves a variety of container materials. Including cans (slim and regular fillings), cups, and bottles, these types of old Pepsi-Cola packaging will be renewed. This also includes the entire carton outer packaging.
In this regard, some media asked the official customer service of Pepsi Beverages, and the customer service responded:After 2024, Pepsi's packaging will undergo new reforms and changes, but the formula and taste will not change, only the packaging will be refreshed.
This updated packaging is part of the brand's rejuvenation strategy, which is to strengthen the brand's image and enhance market competitiveness through packaging innovation.
It is reported that Pepsi-Cola was born in the 1890s. Since its development, Pepsi-Cola has occupied an important position in the beverage market.
The main well-known brands of PepsiCo, in addition to Pepsi-Cola, are7xi, MirindaWait, so which Pepsi brand drinks have you drunk?