There were reports a few days ago that Tesla China has internally determined that it will increase prices on April 1, and the price of Model Y will be increased by 5,000 yuan.Lei Jun, who is also a practitioner in the automobile industry, wrote about this matter: Tesla is so awesome. The current competition in the electric vehicle market is fierce, and only Tesla dares to increase prices.
He also cited Tesla's financial report data: Tesla sold 1.81 million vehicles last year, almost all of them Model 3/Y, with revenue of US$96.77 billion and operating profit of US$8.89 billion.
"Even with Tesla's large scale and such high operating efficiency, it actually only has a profit of 9.2%. Model 3 is currently priced at 245,900. If a rough calculation is based on the operating profit margin of the financial report, it will also need a selling price of 223,000 to basically equalize."
As for SU7, Lei Jun said that its standard version configuration is far better than Model 3, the materials are solid, and the procurement cost is also very high in the early stage of product launch. "There is indeed some pressure on pricing. I hope everyone understands."
Although he seems to be analyzing Tesla, Lei Jun has actually hinted at the price range of Xiaomi SU7.
According to Xiaomi's past comparison and pricing strategies, its own products will inevitably have significantly higher configurations than competing products, but the price will actually be lower.
Based on this, we can boldly speculate that the final price of Xiaomi SU7 will be in the range of 219,000 to 229,000, if not 199,000.