On March 28, Xiaomi's pure electric sedan SU7 was officially released tonight. At the press conference, Lei Jun released new colors besides "Gulf Blue, Elegant Gray, and Olive Green", including Meteor Blue, Sunburst Purple, Cambrian Grey, Lava Orange, Pearl White, and Diamond Black, for a total of nine colors.

Xiaomi SU7’s four major color series and nine colors are summarized as follows:

Sports car color: Gulf Blue | Lava Orange

Fashionable colors: Elegant gray | Meteor blue | Sunburst purple

Luxurious color: olive green | Cambrian gray

Classic color: pearl white|diamond black






Lei Jun said that he had been working hard every day for three years to build a car. It was really difficult to build a car. Unexpectedly, even giants like Apple gave up.


Lei Jun said that R&D investment in 2023 is 19.1 billion, and R&D investment in 2024 is expected to be 24 billion, cash reserves are 136.3 billion, and innovative businesses such as automobiles are 6.7 billion.

The body design of Xiaomi SU7 is 3x wheel-to-axle ratio, 2x wheel height ratio, and 1.36x aspect ratio. The drag coefficient of Xiaomi SU7 is 0.195.