Recently, according to overseas media reports,BMW confirmed that it will launch exclusive models based on the NeueKlasse new-generation platform for the Chinese market.Specific details have not yet been disclosed, but the new model is expected to be put into production at the BMW Brilliance plant in 2026. Judging from the previously announced concept cars, the new car will be built using the latest design language, and its classic double-kidney grille will be retained. The new car will have a low, wide shape with extremely simple lines. The blue sky and white cloud logo has also been designed graphically.
It is reported that,BMW's new-generation concept car debuted at the 2023 Munich Auto Show. The car showcases BMW's new design language, electronic and electrical architecture, digital experience, electric drive system and battery technology, as well as a new recycling and sustainability concept.
Judging from previously announced information,The BMW 3 Series electric sedan launched this time will be the first model based on the new generation platform.
In terms of appearance, the new car adopts the design style of “removing complexity and simplifying”, and the lines of the whole vehicle are very simple. On the front face, BMW's classic double kidney shape is presented in a more futuristic and technological way, and is integrated with the LED headlights on both sides.
Viewed from the side, the new car also adopts very simple lines and shapes. The rear side window near the rear fender still retains the Hofmeister corner to pay tribute to the classics, and the door handles are also hidden.
Coming to the rear, the design style of the new car's taillights is basically the same as the style of the front face where the kidney grille and the light cluster are integrated, forming an echo between the front and rear.
In terms of interior, there is nothing else except the steering wheel and a large floating screen on the center console.The smart cockpit shows the prototype of the next-generation iDrive operating system, including a panoramic view bridge, central information display, 3D view display and a new multi-function steering wheel.
BMW CEO Zipse said:“The BMW Next Generation Concept Car combines our innovative capabilities in the core areas of electrification, digitalization and circular sustainability.
Mass-produced new-generation models will be launched one after another starting in 2025. These models will present the travel vision for the next ten years to consumers in two years' time, and the BMW Group will also enter a new stage of development with the launch of these models. "