This year’s Beijing Auto Show,It's more like a large-scale fan meeting than a car show.In previous auto shows, sports cars, luxury cars or car models were surrounded by crowds of people. This year, people were surrounded by car company bosses, and Lei Jun single-handedly blocked the entire venue...
Wherever Mr. Lei went, the traffic was pouring down on any platform. He went to the Ideal platform to watch L6, and went to the NIO platform to watch ET7. Great Wall and BYD were both there.
But only in the W2 hall where Xiaomi Motors is located, Mr. Lei went directly to other halls after holding the Xiaomi Automobile press conference. Several car company platforms near him were not lucky enough to visit.
Why? I have to mention the official booth layout of this Beijing Auto Show.
Geely is on the right side of Xiaomi, and Zhiji is diagonally across from Xiaomi. They are really enemies on a narrow road, and the organizers also like to fight against each other, right?
In this case, let's first see what new car Mr. Lei has come up with this time. JiKr has launched a new baby bus, JiKr MIX.
The predecessor of this car is actually M-Vision, a self-driving taxi jointly developed by JiKrypton and Waymo.
The appearance looks a bit like MEGA, but the two are completely different in positioning.MIX adopts a brand new architecture, Haohan-M.
It pioneered the use of a double door form.The B-pillar is directly made into a hidden type, rather than having no B-pillars, it is better to say that it has double B-pillars. The advantage is that it makes getting in and out of the car very convenient while ensuring safety.
Moreover, the front seats can rotate 180 degrees. If you open the small table in the center armrest, you can play a table of mahjong directly with the back row. This design is OK, but I don’t know if the production version will be like this.
Looking at Huawei again, it announced a new car jointly built with BAIC, the Xiangjie S9.
A D-class executive sedan has a very family-like appearance. It has the same element as the Zhijie and Wenjie series - "eyebags". The car is nearly 5.2 meters long and has a wheelbase of more than 3 meters. It is probably the benchmark for cars such as the Mercedes-Benz S, BMW 7 Series and Audi A8.
And I guess this car will also debut Huawei’s latest technology.4D millimeter wave radar.
Compared with previous millimeter-wave radars that can only measure speed, distance, and direction, this 4D can also measure altitude. Moreover, the S9 can also be equipped with optional electronic exterior rearview mirrors, which have been upgraded to ADS3.0 (also known as Qiankun). I look forward to seeing what improvements can be made compared to 2.0.
In addition, the BYD family was also crowded with media teachers. The BYD family gathered neatly in the corner of W1 Hall.
In the end, the one who suffered the most was Kia, which was wrapped up across the street. Its booth layout was actually quite exquisite. There was also a lounge with a charging port on the second floor.As a result, it became the best camera to watch the BYD press conference..
Good guy, a good old Korean guy, right?
The reason why BYD is surrounded by media teachers is that in addition to the appearance of the off-road version U8 with its own DJI drone, the most eye-catching thing is the Equation Leopard. .
For example, this SUPER9 concept car has a very classic two-seat speedster shape with no roof and no front gear. In the past, similar designs were used by the top sports cars.
However, as handsome as it is, I personally think that another concept car, SUPER3, may be more pleasing to the eye. At least it is an off-road vehicle.
In addition to Chinese car companies, BBA has also done a good job. For example, has everyone seen this pure electric big G?It’s another U-turn on the same spot, and it’s another steep downhill slope.The show is a real show.
Although there were a lot of interesting cars, after visiting the 8 venues, Neck's biggest feeling was boredom. On the one hand, all the information about the auto show has been announced, and you can see everything online. I originally wanted to touch the cars offline, but it turned out that there were many fences around it, so I couldn't touch it at all.
On the other hand, the era of the big explosion of new energy vehicles has passed. Everyone is rolling out "weird cars", such as supercars, off-road vehicles, and baby buses. People usually don't care much about them. To say how much influence they have, it's true.
Therefore, the Beijing auto show car was not on the hot search list. Big bosses were exchanging golden words, but it was on the hot search list every now and then. Zhou Hongyi, who doesn't even have a driver's license, has become the most popular car model at the auto show.
Early in the morning on the 25th, Mr. Lei came to Xiaomi's booth and reiterated Xiaomi's order for 70,000 vehicles at the press conference. He even issued a recruitment order directly, saying that the current 6,000 employees were simply not enough.
It seems that Mr. Lei is working hard to deliver 100,000 vehicles.
This probably confused Geely next to him:Good guy, are you recruiting directly in front of me this time?
But Lei Jun passed by Geely and went directly to the booths of Boatman, Li Xiang, Li Bin, and Xiaopeng.
After following Mr. Lei around, Brother Neck suddenly discovered that this year’s Beijing Auto Show has become an exchange meeting for car company CEOs...
Look at Brother Fisherman, he is usually surrounded by stars. Unexpectedly, in front of Lei Jun, he couldn't even get into the C position and become one of the many leaders.
But Li Xiang was smarter this time and made big news directly.
It was said that Lei Jun was asked to go in and experience the new car L6, but as soon as the door was closed, he leaned on his hands and talked about the interior configuration of the car. Look at how bright his smile was. Before he finished talking, Junzi, don't think about it.
This wave of operations directly silenced Lei Jun.I really don’t feel like I’m at home, it’s even a bit like being in jail…
In this regard, a Xiaomi store also commented:Get my boss out!
Of course, apart from them, the uncle in red, Zhou Hongyi, is the best among the masters.
In fact, he is also a new car internet celebrity now. Not only does he bring goods to Nezha L, but he also has a new title on the day of the auto show.“The only car model on the first day of the 2024 Beijing Auto Show”, because people’s stance is like this.
As soon as he got on the roof of the car, everyone looked at him. I guess you might want to announce something...
To be honest, this red dress is really eye-catching. Those who know cars know that Mr. Zhou is doing his best, but those who don’t know cars must think he is defending his rights.
Later, he also explained on the Internet that he was afraid of society and did not dare to move when seeing so many people. In order to prove that he was a real person, he climbed up and felt that he had changed his previous image and became very "silly".
Brother, please get your driver's license and let's go to a test drive event together. You are really talented as a media teacher.
After looking at all these operations, Neck Brother can only say that what is on display at this Beijing Auto Show is not the cars at all, but the work of the executives of the car companies. I thought I was here to look at the car, but I didn’t expect that the owners looked much better than the car.
Even in the editorial department’s work group, the posts are all about the boss’s interactions. New car? Anyway, those are the things I almost know I can get.
The reason why there is such a change, I guess, is because Lei Jun took the SU7 all the way and completely taught the public relations department of the car company a hard lesson——
Instead of spending money on advertising, it’s better for the boss to show off his face.
This is the way of playing in the new season, you have to accept it even if you don’t agree with it.
Although Tesla did not need advertising expenses in the past, and Ideal’s marketing expenses are the lowest among car companies in the country recently, Mr. Lei’s operation has completely subverted the previous communication rules of the automobile industry, and it has made the car companies completely understand. A large part of the money saved by these car companies has to be swiped by the boss.
No wonder even Wei from the Great Wall had to find a way to connect with Lei Jun, although it was obvious that he had no live broadcast experience.But he really wanted to improve.
It's just that this matter is like a talk show, which requires more or less talent.
Zhang Yong, the CEO of Nezha next door, was criticized for his sitting posture in the live broadcast room. He turned around and spoke harshly on the Internet, saying that the people who complained about him were "dog lickers". As a result, he was severely punished by netizens. This wave of traffic has arrived, but it’s hard to say what effect it will have.
But it is foreseeable that in the future, there will definitely be more bosses who will take the risk of this "black and red duality" and find ways to turn themselves into an IP and be the KOL of their own car companies.
Maybe it won’t be long before we can see the classic plot on the Internet where the big guys in the industry were fighting each other on Weibo in the early years. Apart from anything else, I really want to watch "Wang Ziru vs. Luo Yonghao" again.
In addition, what impressed me the most at this Beijing Auto Show was that there were so many foreigners. At the Xiaomi booth alone, I heard more than 3 languages.Germans, Japanese, and Koreans are all looking at Chinese trams.
After all, I won’t go into details about how popular domestically produced cars are now. Let’s just say that Chery, which is next door, invited 3,000 foreign guests to its booth. The press conference was all in English. It even chartered a high-speed train to go to Wuhu to visit the factory. This is no one else.
Here’s another little tidbit: A foreign friend complained to Brother Neck, asking if a big star like Taylor was coming to the Beijing Auto Show? When I asked, it turned out to be the CEOs of various companies...
I'm now curious about how the foreign media plans to report on the Beijing Auto Show this time.