Teens and young users have long been considered the most enthusiastic early adopters of advanced technologies and web trends. However, a recent study suggests that this may no longer be the case in an age where Big Tech dominates and AI-generated content floods the internet.
Meta, Apple and other big tech companies are investing heavily in attracting teens and young adults. However, a recent study released by CommonSense Media suggests that their efforts may ultimately be in vain, as a significant number of American teenagers lack confidence in the methods of big tech companies and the role of artificial intelligence.
The study, based on a survey of 1,045 teenagers aged 13-18, explored the relationship between teenagers, big tech companies and trust in technology. An overwhelming majority (64%) of respondents believe technology companies will not protect their cybersecurity, while 62% believe Big Tech will not prioritize security over profits.
CSM said the research provides important insights into how younger users view technology. Parents, educators, and policymakers can use these findings to promote healthier relationships between teens and digital platforms and ensure their safety while browsing social media and attention-driven online services.
The study also highlighted other key findings, such as significant distrust (53%) in the ability of big tech companies to act ethically and responsibly when designing new products. A majority of teens (52%) don’t trust big tech companies to keep their data safe, and a similar share (51%) doubt these companies will prioritize the needs of an inclusive and diverse user base.
Nearly half (47%) of teens surveyed also believe big tech companies will not make responsible decisions about artificial intelligence and its use in products. Additionally, CSM noted that 39% of U.S. teens who have used generative AI in school assignments reported encountering inaccuracies and misinformation.
This study provides valuable insights into how younger users view generative AI. About 70% of teenagers support the implementation of privacy protection and transparency measures in artificial intelligence services, and 73% of teenagers hope that companies will clearly label or watermark content generated by artificial intelligence.
CSM researchers point out that teenagers are more than just passive observers in this rapidly evolving technological environment. On the contrary, they actively promote the unreliability of online information and the profit-seeking behavior of technology companies.