According to news on February 10, the Weibo topic "Revealing that "Nezha 2" has stopped 300 theater keys" topped the hot search list, attracting attention. According to media reports, some netizens claimed that the key to "Nezha 2" was blocked from 300 theaters because the box office was stolen, resulting in a loss of tens of millions. In this regard, film blogger Winter said,Dozens of movie theaters were closed due to box office theft, and the closed movie theaters suffered heavy losses.
A staff member of Enlight Media told the media that there should not be so many box office losses. We had previously issued a "Statement on Resisting the Omission of Box Office Reports".
It is understood that in the film industry, "box office stealing" is not a rare phenomenon. The word "stealing" refers to counting the box office of one movie to another movie. For example, the audience originally watched movie A, but the ticket stub printed on the ticket stub of the theater was movie B, or the theater used handwritten tickets for the audience to watch, and actually entered the name of another movie into the nationally networked ticketing system, then the box office of this ticket will be attributed to another movie.
Previously, six films in this year's Spring Festival, including "Nezha 2", jointly issued a "Statement on Resisting the Omission of Box Office Reports".It said that if a theater is found to have omitted and concealed box office reports, the distributor will terminate the cooperation with the theater and stop issuing subsequent keys to the film.