Sure enough, Apple is booming again. Pre-orders have just been accepted, and the shipment time of some popular models has been postponed to October or even November. This series has shown amazing ability to attract money. Following Tuesday's launch event, four iPhone 15 models began taking pre-orders in more than 40 countries on Friday.
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Apple Online Store (China)
In the U.S., deliveries of the high-end ProMax model, which starts at $1,199, were quickly pushed back from the promised September 22 date: blue and black models were pushed back to October 16, while primary color and white models were pushed back to November 13.
Apple analysts, investors and fans have long used shipment delays to gauge the popularity of a new model. iPhones account for about 50% of Apple's sales, and the company is counting on new models to help reverse three consecutive quarters of sales declines.
In China, demand is also extremely hot. Within 10 minutes of the iPhone 15 series going on sale, Apple’s official website crashed. In the Tmall Apple Store official flagship store, the first batch of iPhone 15 Pro and iPhone 15 Pro Max were all sold out within one minute of the sale.
On the other hand, the shipment time of all iPhone 15 Pro Max models in China has been postponed to November, while the shipment time of iPhone 15 Pro has been delayed by three to four weeks. iPhone 15 and iPhone 15 Plus also face shorter shipment delays.
In Canada, the waiting time for iPhone 15 Pro Max is six to seven weeks, while the waiting time for the original color titanium version of iPhone 15 Pro Max in Australia, Japan, the United Kingdom, India, Canada, France and Germany is as long as eight weeks. As bookings increase, these delays are likely to continue to lengthen.
The iPhone 15 Pro Max model has a number of new features, including a USB-C interface, lightweight titanium frame, customizable action buttons, a faster A17 Pro chip manufactured with a 3-nanometer process, the Pro Max model can achieve 5x optical zoom, narrower borders around the screen, Wi-Fi6E support, expanded running memory to 8GB, and more.
Although there are delays in delivery times for online pre-orders, consumers can still visit stores to purchase. Among the approximately 270 Apple retail stores in the United States, some stores can still pick up goods in advance. The unbleached titanium iPhone 15 Pro Max appears to be the best-selling model so far, with the most limited remaining inventory in stores and online.
The starting price of ProMax is $100 higher than last year, and today's sales show that Apple's pricing strategy has not lost customers.