Recently, Xiaomi Japan’s official X account announced,XiaomiStore No. 1 will open in Japan on March 22, and the official also posted photos of the store.Judging from the photos, Xiaomi Home in Japan is almost the same as domestic stores. The products sold include Xiaomi mobile phones, Xiaomi TVs, Xiaomi wearable products, Xiaomi power banks, Xiaomi cameras, and Mijia ecological chain products.
It is understood that before this, Xiaomi’s sales in Japan were mainly through online shopping platforms, consumer electronics retailers and temporary pop-up stores.
According to plan,Xiaomi will open 5-10 Mi Homes in Tokyo in 2025, and the second store will open on April 5.
It is reported that in addition to mobile phones and home appliances, Xiaomi also plans to sell large home appliances such as air conditioners in Japan to meet the needs of local consumers.
Xiaomi Group President Lu Weibing recently revealed at the 2024 annual results release conference call,Xiaomi plans to open 10,000 Mi Homes overseas in five years, promote the globalization of new retail models, and promote the overseas expansion of IoT categories by reusing mobile phone channels, with the goal of doubling overseas market revenue within three to four years.
Japan Xiaomi Home