Recently, as the memory market has begun to recover, many suppliers have raised prices to cope with the subsequent market changes. Following SanDisk's price increase, Micron also announced its price increase plan.Micron's message to channel partners pointed out that recent market dynamics indicate that the memory and storage market has begun to recover, with growth expected in 2025 and 2026. Micron has found that unexpected demand is increasing in various business areas. In response to these, Micron is increasing pricing.

Micron said the growing demand for AI-related products and technologies reflects growing interest in Micron's product portfolio, as its products provide essential functionality for every use case.

Micron's pricing strategy considers not only the value that products provide for these and other use cases, but also the return on investment (ROI) required to develop and maintain an industry-leading product portfolio, as well as the manufacturing capabilities required to meet market demand.

To ensure supply availability and continuity, Micron encourages customers and channel partners to provide long-term forecasts and incorporate backlog demand into that forecast.

Micron also said: "We have issued a memorandum outlining the specific pricing actions we are taking. We value our mutual relationship and look forward to our continued success together."