Meituan stated that in order to actively implement the central government’s strategic deployment of vigorously boosting consumption and expanding domestic demand in an all-round way, and to help foreign trade companies with high-quality supply chains and product quality to quickly expand into the domestic market, Meituan immediately set up a special project to open green channels in the aspects of "merchant settlement, business support, and brand building". Foreign trade merchants are welcome to enter Meituan, fully support the launch of foreign trade products in various Meituan businesses, and work together to create a prosperous and win-win "domestic and foreign trade integration" ecosystem, so that high-quality foreign trade products can benefit more domestic consumers.
Meituan has launched a total of five measures this time:
1. Meituan Xiaoxiang Supermarket will create a special area for high-quality foreign trade products, provide exclusive marketing solutions, and support foreign trade products to reach consumers using Xiaoxiang Supermarket’s nearly 1,000 front-end warehouses and 30-minute delivery services in first- and second-tier cities.
2. Meituan Select will give full play to its channel advantages in lower-tier markets, work with high-quality foreign trade companies to create a special sale area for "high-quality foreign trade products", and help high-quality foreign trade products reach thousands of households through an efficient "next-day delivery" network covering more than 2,000 cities and counties and more than one million community points across the country.
3. Meituan Xiaoxiang Supermarket has its own brands "Xiang Chef", "Xiaoxiang" and "Xiang Xiaojia". Meituan selects its own brand "Kangaroo Home" and sincerely invites foreign trade companies with high-quality supply chains and source factories to jointly develop and use "Made in China" to create better quality and more cost-effective domestic products for consumers.
4. Meituan’s flash sale will set up a special purchasing and sales transaction area for foreign trade companies to expand real-time retail sales channels. Meituan prioritizes the deployment of high-quality foreign trade products to supply to 30,000 flash warehouses across the country, exempting foreign trade companies from transaction commissions.
5. Meituan’s related businesses will cooperate with relevant import and export chambers of commerce to hold supplier meetings in exporting provinces and regions to establish production and sales docking channels with foreign trade companies.