The product scale of Apple's first new product launch in 2024 should be considerable. A review of expected releases shows that Apple Vision Pro, iPad Pro redesign, M3 and artificial intelligence changes are all on the schedule for the next year.
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Apple's flagship iPhone event takes place on Tuesday, prompting a change of focus in rumors. Now, all attention is focused on what Apple will launch in 2024.
Mark Gurman summarized the 2024 product lineup in the "PowerOn" newsletter for Bloomberg. While the product launches in 2023 are "just a transition to 2024," Gurman insists that "bigger changes are planned" next year.
On the list, Apple Vision Pro topped the list, which he believed would help attract consumers to Apple retail stores, and the halo effect "will affect the sales of other Apple products in retail stores."
The 10th anniversary edition of Apple Watch will undergo a major update, and the redesigned "X Series" will add important functions such as a blood pressure monitor. In addition, artificial intelligence-driven health guidance services will be launched.
On the tablet side, the iPad Pro is expected to receive its first redesign in five years, including an OLED display and an improved Magic Keyboard.
On the Mac side, M3 and 3nm Mac chips will begin to be used. Models such as the MacBook Air series, 13-inch MacBook Pro and Mac mini are expected to be the first to adopt the new chip.
In addition, Apple is expected to increase the screen size of the 2024 iPhones, with the Pro model having a slightly larger display.
On the non-hardware front, Gurman claimed that 2024 will be the year Apple enters the field of generative artificial intelligence, using its own large language model "Ajax" and an internal tool called "AppleGPT."