At 6 p.m. on September 15, Douyu anchor Zhou Shuyi posted an apology letter in her fish bar. He reviewed his previous wrong attitude towards the audience during live broadcasts and confessed that he is still single. A few minutes later, Zhou Shuyi started a live broadcast on Douyu. Facing the camera, she first solemnly bowed and apologized to her fans and netizens, and then repeated the complete content of the apology letter again.
During this period, she left her seat twice and bowed, often sobbing during the process. This was in sharp contrast to her previous relaxed and funny live broadcast atmosphere.
Then... her apology video was made into a ghost by netizens and uploaded to Station B. Together with the apology video of Li Jiaqi, the Taobao sales leader who also suffered a house collapse last week, it became new material for netizens to make a fool of themselves.
Picture source @B station UP master @小生武礼
If you don’t know the truth behind this ghostly history, let’s first review the magical house collapse stories that the two of them experienced in the past week.
Let’s go back to the evening of September 10th. As usual, Li Jiaqi was bringing goods to the domestic brand “Hua Xizi” in the live broadcast room. When the product was rotated to an eyebrow pencil priced at 79 yuan, a consumer commented in the barrage that the price of Hua Xizi was too expensive. See When Li Jiaqi heard this sentence, he couldn't control his emotions on the spot, and began to angrily anger the audience in the live broadcast room. He has successively contributed many out-of-circle works such as "Why Is It Expensive", "Finding Your Reasons", "Has Your Salary Increased After So Many Years" and many more.
As a result of this live broadcast accident, in addition to making Li Jiaqi the number one most searched topic on Weibo the next day and losing millions of followers, he also contributed a very useful Internet meme material to the majority of melon-eating people.
Especially players in the gaming industry have recently been annoyed by manufacturers’ price increases and producers’ ridicule of players. At this moment, it was exactly like that moment, and the grievances of both parties echoed so naturally.
The longer it spreads, the wider the scope of this meme becomes. It has even developed into a complete copywriting template similar to "Crazy Thursday" and has become a heavy blow for countless young people to fight against a bad life in this era of downgrading consumption.
Let’s digress a little further and let’s talk about Zhou Shuyi’s story.
To be honest, in my impression, Sister Zhou is a person who is born to eat live streaming. Although I usually don’t pay much attention to the live broadcast industry, it’s quite fun to look at her slices occasionally. Besides, she is almost 30 years old. It is not a bad thing to find someone to fall in love with at this age. Even if she is a female anchor who relies on her husband's fans to make a living, fans should not be too repelled by it - but the bad thing is that the person Zhou Shuyi is looking for is called PGOne.
There is probably no need for me to say more about this dear friend’s past here. Anyway, after learning the news, few of Zhou Shuyi's fans recognized the relationship. But when Zhou Shuyi herself started broadcasting last week, she chose to acquiesce to the relationship in the live broadcast. Not only did she not turn off the barrage floating screen, facing the audience's scolding, she also regarded the barrage of netizens in the live broadcast room as a carnival of fun people, saying "little pearls are not a bit" and "carnival, the master has a good attitude."
This kind of tough attitude among netizens naturally makes fans quite disappointed. As a result, countless netizens cursed people, removed their brands, and had their accounts banned in the barrage. Even the house managers in the live broadcast room joined in the action of trying to wake up the anchor.
I coded some vulgar barrage
After that, it became the standard procedure for the host's house collapse incident. Statements such as losing more than 200,000 followers in a single day, and the top brother running away overnight were quickly spread on the Internet. Even what Zhou Shuyi once said during the live broadcast, "You can't make money from your husband's fans and treat them as backup tires" was rediscovered by fans and turned into a new "bible" for self-deprecating "clown" behavior.
Unable to withstand the pressure from all parties, Zhou Shuyi issued an apology letter and aired her apology on the afternoon of the 15th. However, eagle-eyed netizens quickly discovered that the format of Zhou Shuyi's apology letter was almost identical to Li Jiaqi's apology letter a few days ago. Even the video of her reading the apology letter may have been recorded in advance and then released during the live broadcast.
In fact, comparing the two apology videos, there is indeed a high degree of overlap in terms of wording and emotional scheduling - they also start with a bow to apologize, which also shows that they have been reflecting on the past two days and have a deep understanding of the mistakes they have made, followed by clichés such as being ashamed of fans and consumers. How should I put it, with the rapid advancement of AI writing capabilities, it is difficult not to wonder whether these two apology letters were all guided by ChatGPT teachers.
Picture source: Station B UP owner @ salty fish is not afraid of hardship
As a major anchor on the platform, it is not uncommon for an incident to happen during a live broadcast and then stand up to apologize. This is not the first time Li Jiaqi has made a mistake during a live broadcast, and Zhou Shuyi is not the first female anchor to anger fans because of her personal behavior. However, one of the two apology letters was full of public relations, and the other was obviously reading from a script. This form of apology may lack some sincerity in the eyes of the viewers who were offended by them. Netizens who didn't buy it and even wanted to have some fun made a very similar apology video between the two and spread it on the Internet. This is what many people expected.
So, you can see that someone invited Master Xing to personally guide Li Jiaqi to learn "The Actor's Self-cultivation". Li Jiaqi, who was scolded by Master Xing, seemed to have mastered the art of performing in an instant.
Picture source: Station B UP owner @just call me Qiu Daoyu
Immediately afterwards, some people also speculated that the reason why Zhou Shuyi and Li Jiaqi had almost the same apology video was because off camera, Li Jiaqi was the man who directed Zhou Shuyi's filming.
Picture source: Station B UP owner @just call me Qiu Daoyu
After careful checking by netizens, they found that the overlap in the copywriting of the two apology videos was as high as "1145.14%", so the comment area welcomed a large number of HOMO team building.
Picture source: Station B UP owner @ salty fish is not afraid of hardship
In addition to these two new apologies, the anchor "Super Xiao Jie" whose house collapsed last month because he sold computers to cheat friends was once again asked to leave by netizens.
Super Little Jie is an anchor with a good reputation in the Douyu console area. You may have read our articles before about his "gathering tens of thousands of friends to help Pinduoduo fail in bargaining" and "being wiped out by a naughty kid in the world of game rankings." In addition, he had previously opened a game room in his home and invited friends to try it for free, and helped install Wi-Fi for the community for free. Fans once called him a "Changsha Stark" who was rich, skilled and socially responsible.
It wasn't until last month, when Super Xiaojie officially started operating his installation shop, that his previous personality completely collapsed.
Super Xiaojie, who originally vowed to lower the installed price for water friends and not let middlemen make the difference, was discovered by netizens and fans that he was actually a "profiteer" in the true sense - a console that usually cost more than 30,000 yuan, sold to others for 50,000 yuan. Anyone who knows a little bit about computer installation can also see that the configuration list he gave obviously has problems with premium prices and mismatching.
After being trolled, although Super Xiaojie quickly apologized publicly and promised to change the configuration plan to benefit buyers, as netizens dug deeper into his personal experience, they discovered that not only the many personas he had created for himself before, but there were actually various loopholes and problems. Moreover, even the friends he always talks about don't seem to be good friends.
At this point, those viewers who had previously supported him have lost their followers, and Xiao Jie's live broadcast popularity has also plummeted. His post bar has been replaced with a clown avatar. And he himself also put on a clown mask in a subsequent live broadcast to express his apology. Although the show is very effective, it is actually difficult to restore the collapsed character.
The apology videos of the three people were compared over and over again by netizens, and they were selected for many awards such as the best apology model of the year and the best apology book.
Picture source: B station UP master @春乐子人edit
The three of them also formed a situation of "three pillars" in the apology world, and the three became sworn brothers in many live broadcast rooms in ancient times. In this regard, idol producer and basketball king Kunkun said: "I thought my opening bow was the most perfect, but I didn't expect there were other masters in this dance world."
Picture source: Station B UP owner@IPNotes
Five-star General MacArthur agreed with this. He said frankly that he had never served anyone before in terms of apology. It was not until he met these three elite soldiers that he realized his ignorance.
Ridicule is ridicule, but it is undeniable that after these apologies are ended, for leading platform anchors like Li Jiaqi, their careers may not be greatly affected. The memory of the Internet is always short. It won't be long before Li Jiaqi returns to his normal state of selling goods live and continues to shout to the camera "All girls, get on the bus!". If Zhou Shuyi chooses to resume the broadcast in the near future, there will still be people willing to be the new top brother.
People who always like to watch lively entertainment may soon target the next anchor whose house is collapsed, and rush to PS and post a tailor-made letter of apology from the Phantom Thieves before the other person has time to record an apology video.