With a daily income of nearly RMB 300 million, the company has secretly lowered the cost of even one of its paper products to make consumers pay for it. Sam’s membership is really about to break its defenses.According to media reports, it seems to have become a trend recently on social platforms to share the "poor quality" of Sam's products. A consumer reported that he has been using Sam purple tissue paper for many years. Although the price has not changed, the paper has become thinner and softer.
He once weighed the same type of tissue in 2024 and 2025 and found that the weight dropped from 138g/pack to 132.9g/pack.
Another consumer sent weighing records in 2022 and 2023. The same paper weights were shown as 144.8g/pack and 136.2g/pack respectively.
In other words, the weight of this tissue with the same specifications will show a downward trend from 2022 to 2025. It will be 11.9g less in 2025 than in 2022, a decrease of 8.2%.
The above-mentioned consumer questioned: "The current pack is 11.9g less than the original one. Why was the customer not informed?"
He also asked Sam's customer service for an explanation, but the customer service only provided returns and refunds. Although the customer service said at the time that they would report the situation to their superiors, they have not yet given any reply.
The above-mentioned consumer said that Sam's approach betrayed the trust of users, "I suspect that secretly downgrading products is the norm." And this kind of "sneaky" behavior can make a lot of profits for Sam every year.
It is reported that Sam’s Club is a high-end membership-based retail brand owned by Walmart.
At this year's 2025 Walmart Investment Conference, Walmart China President and CEO Zhu Xiaojing announced that the sales of eight Sam's stores exceeded US$500 million (approximately 3.6 billion yuan), while the single store of a traditional hypermarket was only 300-500 million yuan.
Zhu Xiaojing also predicts that Sam China's sales will exceed 100 billion yuan in 2024, with daily revenue of 274 million yuan, accounting for 70% of Wal-Mart China.
Sam's membership fee is 260 yuan per year, and its revenue from membership fees alone is 2.34 billion.