The Trump family’s crypto business has seen the largest increase in wealth after the election, accounting for approximately $4.5 billion. The core promoter is the cooperation with the decentralized trading platform PancakeSwap: the platform builds momentum for the family’s main stablecoin USD1, and guides transactions to interact with supporting tokens (such as Torch of Liberty, Eagles Landing, Tagger, etc.). The more USD1 is used and circulated, the higher the profits for the issuer, World Liberty Financial.
USD1 is a stable currency linked to the U.S. dollar at a ratio of 1:1. The fund pool is mainly invested in short-term U.S. debt and currency funds, and users who hold the currency do not accrue interest. With more than $2 billion in float, that would generate about $80 million in annual interest income at current rates. The key step in the early stage is that an external investment of US$2 billion was paid in USD1 and accepted by a large platform, which increased the supply of USD1 by 15 times overnight; the relevant currency holdings remain on the platform for a long time, allowing the issuer to continue to obtain interest on the assets.
After the two parties officially announced their cooperation in June, PancakeSwap launched activities such as "market making/liquidity incentives" and million-dollar rewards. Since late May, USD1 transactions on the platform have rapidly expanded from an average of tens of millions per day to more than 1 billion US dollars on a regular basis; according to platform and third-party data, more than 90% of USD1 transactions occur on PancakeSwap. The participating projects will distribute rewards to users who frequently use USD1, and Eric Trump is "proud" of the jump in transactions on social platforms.
According to market news, the creation and operation of PancakeSwap are closely related to a leading exchange, and the founder of the exchange has sought pardon in the United States in recent months and stepped up lobbying efforts; neither World Liberty nor PancakeSwap/related exchanges commented on the details of the cooperation. A White House spokesman responded by saying that the president and his family do not have and will not engage in conflicts of interest.
In terms of equity and valuation,Trump family owns 40% of World Liberty;The related tokens held by the family are valued at approximately US$4.5 billion according to the latest information.