Today, according to official news on the morning of December 5th: From now on, the “Ele.me” App will be fully renovated into “Taobao Flash Sale” after being updated to the latest version. On the evening of December 4, some users discovered that the name of Ele.me’s official account had been updated to “Taobao Flash Sale”. Previously, some users also found that the icon and name of the Ele.me mobile app have been automatically updated to "Taobao Flash Sale". Judging from the application product modules and usage functions, the latest version of the app has not been adjusted yet, and the visual elements have been updated to orange.
In a recent earnings call, Alibaba management also emphasized that Taobao’s flash sales completed rapid expansion in the first phase, and the optimization of economic benefits in the second phase was in line with expectations. This laid the foundation for the long-term sustainable development of the food delivery business and increased its determination to invest in long-term instant retail.