Nvidia recently briefly updated its online store inventory, listing the latest batch of GeForce RTX 5090 and RTX 5080 Founders Edition graphics cards, and selling them at the official suggested retail price (MSRP). However, this batch of inventory was sold out within minutes of being put on the shelves. This situation shows that players have extremely strong demand to buy RTX 5090 and RTX 5080 at official pricing, but the time window to actually buy them at the original price on the official website is extremely limited.
The report pointed out that the flagship GeForce RTX 5090 public version is priced at 2,099 euros in Europe, while the high-end GeForce RTX 5080 public version is priced at 1,059 euros. Both graphics cards were launched at 10:01 am. Among them, the RTX 5090 public version was sold out before 10:08 and only lasted for about 7 minutes; the RTX 5080 public version remained in stock until 10:20 and was cleared after about 20 minutes. The mid-range RTX 5070 public version that was launched at the same time also appeared on the list, but it stayed on the mall for a longer time and was removed from the shelves after being online for several hours.
For consumers who want to purchase these graphics cards at the official recommended retail price, NVIDIA's self-operated mall is almost the only realistic channel. Currently, on Nvidia authorized board manufacturers and other third-party retail platforms, the price of the same RTX 5090 graphics card is generally much higher than 3,000 euros, and the price rarely falls below this level. According to statistics from the German media ComputerBase, the median listing price of the RTX 5090 in the European market has climbed to about 3,566 euros, which means that any offer close to the MSRP can be called a "premium discount" for players.
The factors causing the price surge include the cost and production capacity pressure caused by the shortage of GDDR7 memory supply, as well as NVIDIA's current production and supply strategy, which has caused high-end RTX 50 series graphics cards to remain in short supply at the retail end for a long time. In this context, the occasional small batch "replenishment" on Nvidia's official website is regarded as a very rare "snap window" for the opportunity to buy at official pricing. It is worth noting that Nvidia Mall has not updated relevant inventory since early December last year, and this replenishment is also the first "release" in the past two months.
The news also mentioned that in third-party channels, products close to the MSRP are often regarded as rare opportunities by players. Even though the RTX 5090 and RTX 5080 themselves are already expensive product lines, in the reality of serious premiums in the secondary market, "only paying double the official price instead of one and a half times more" is regarded by some high-end players as a relatively rational choice. Under the dual effects of tight supply of GDDR7 and high demand for high-end GPUs, high prices still cannot stop the hot market of RTX 50 series flagship graphics cards in the market.