PlayStation today released the second episode of the "Love of Play" series of promotional videos, "Friends", starring Kim Chae-won, the leader of the popular Korean girl group LE SSERFIM.
Promotional video:
She said in the interview: "Playing "Genshin Impact" with friends during the New Year holiday is the most relaxing time. PS5 makes us feel like we are having an online party."
This cooperation is not only her first endorsement of a game console brand, but also cleverly integrates K-pop culture and game promotion, attracting the attention of a large number of fans.
The short film is part of PlayStation Asia’s Lunar New Year promotion. There are four episodes in the series, which will be released successively starting from February 2. At the same time, the "Festive New Year Sale" will be held from February 6th to 19th, offering discounts on PS5 consoles, controllers, and games such as "Genshin Impact" and "God of War: Ragnarok".
Video screenshot:
