Apple has sent invitations to technology media and will hold an event with the theme of "special Apple experience" on March 4, local time. However, the format of new product launches this time may be different from the usual large-scale launches.
Bloomberg reporter Mark Gurman said that Apple is planning to launch new products in a "three-day flurry of announcements" instead of announcing all new products at once in a keynote speech. These releases are expected to be released one after another online, and will reach its climax on March 4: Apple will hold offline experience events for the media in New York, London and Shanghai, providing on-site hands-on opportunities for new products.
John Gruber, author of the technology review website Daring Fireball, also speculated that this "special experience" is likely to be an offline event based on real-machine demonstrations, focusing on the actual experience and operation of the media, rather than long press conference speeches in the traditional sense.
According to the information currently disclosed, Apple is expected to release at least five new products during this period, including a low-priced MacBook that is more user-friendly. Other products mentioned by multiple reports may include: iPhone 17e, iPad Air equipped with M4 chip, new entry-level iPad, as well as updated MacBook Air and new MacBook Pro models. Gurman said the products are all planned to launch this spring, but he remained reserved about which products would be announced when and at what pace.
If the above revelations come true, it will mean that Apple has made a significant adjustment in the rhythm and communication strategy of new products: from the past highly concentrated, single-point burst release model to a combination of multi-day online information release and offline immersive experience, in order to maintain the topic's popularity for a longer period of time and strengthen the media and users' actual perception of new products.