On March 9, according to the technology website 9to5mac,Apple will celebrate its 50th anniversary on April 1 this year.Apple CEO Tim Cook said in an interview,The philosophy of founder Steve Jobs is the DNA of the company for its 50th anniversary and even its 200th anniversary. The company is unique and cannot be copied.
Caption: Cook
Cook said that as a company, Apple has had to "build a new capability" to mark the 50th anniversary milestone as it focuses more on "the next innovation and improving existing products." "It's about trying to anticipate future trends and bring people things they didn't even think they would need. So, this feels really different," Cook said.
A key part of this is the memory of Steve Jobs, who passed away in 2011.Cook said the ideas Jobs established for the company "still apply today,"For example, we focus on enriching people's lives and continue to innovate and make breakthroughs. He also mentioned that the advice Jobs left him was to "not stall the company by worrying about what Steve would have done if he were still here" to avoid repeating the mistakes of Disney (the company was in trouble after the death of Walt Disney). Cook said that this entrustment "is a precious gift to me."
Cook emphasized, "Jobs' ideas are still in our DNA 50 years after Apple was founded. I hope it will still be so in 100 or even 200 years, because they are so outstanding."
Talking about Apple in 2026, Cook said that the company is "unique." "I think Apple is so unique that it can't be copied. That's how I really feel. I know a lot of different companies, but Apple is unique," Cook said.