Recently, when some Xiaomi car owners were purchasing auto insurance for their cars, they were pleasantly surprised to find that the so-called "Xiaomi Auto Insurance" has been officially launched. After multiple inquiries, it was confirmed that the official name of this high-profile product is GNP Skystar Insurance. At present, Xiaomi Auto's official hotline staff said that the insurance business is still in the pilot stage. Currently, only users in Beijing can apply for renewal, and it has not yet been opened in other regions.
According to the insurance screenshots shared by car owners, the insurance is not only very attractive in price, but also has very generous service rights. It includes 8 road rescue services, 1 inspection service and 1 vehicle safety inspection. Compared with traditional large insurance companies, its cost-effective advantage is very obvious.
Many rice fans reacted enthusiastically to this, believing that Lei Jun once again played his true role as a price butcher and truly drove down the price of auto insurance. For the majority of car owners, this undoubtedly provides a more attractive new option in addition to traditional giants such as China Life, Ping An, and PICC.
The background strength of Barba Tianxing Insurance cannot be underestimated. The company was established on December 16, 2025, with a registered capital of 1 billion yuan. Its shareholder lineup can be described as luxurious, and it is jointly funded by BNP Paribas Insurance Group, Sichuan Yinmi Technology and Volkswagen Financial Services.
In the equity structure, Sichuan Yinmi Technology Co., Ltd. holds 33% of the shares, and this company is wholly owned by Beijing Xiaomi Electronic Software Technology Co., Ltd. Since Lei Jun personally holds 90% of the latter's shares, this means that the insurance brand has pure Xiaomi blood.
By deeply investing in insurance companies, Xiaomi has successfully realized a full-link closed loop from car manufacturing to car insurance. This model can not only reduce car owners' costs through precise pricing using big data, but also rely on Xiaomi's Internet service advantages to provide users with more flexible and differentiated protection solutions.
At present, the early experience of car owners in Beijing has accumulated a good reputation for this insurance. As its business scope gradually expands nationwide in the future, GNP Tianxing Insurance is expected to set off a new wave in the new energy automobile insurance market, forcing the industry's overall service level and price system to be further optimized.