This week, Apple saw a rare surge in Mac trade-in sales in its retail stores as the MacBook Neo officially hit the market. According to a person familiar with the matter, the number of Macs delivered to Apple retail stores to participate in the official replacement program this week has more than doubled compared with the average level in previous weeks. The main driving force is said to be the replacement demand brought by MacBook Neo and the new MacBook Air equipped with M5 chip.
Judging from the structure of replacement models, the devices traded in this week are mainly old, entry-level Macs, which shows that a large number of users are upgrading from old low-end models to MacBook Neo or M5 version of MacBook Air, rather than switching to the new MacBook Pro series equipped with M5 Pro and M5 Max chips.
The report pointed out that although the official recycling program will heat up to a certain extent every time a new Mac is launched, the increase this time is much higher than previous practice, reflecting consumers' attention and purchase intention for MacBook Neo and the new generation of thin and light product lines.
Current indications are that this is the largest wave of Mac trade-ins experienced by Apple’s official channels since the launch of the first batch of Apple Silicon Macs from 2020 to 2021, once again highlighting the key role of new products in promoting user replacement cycles.