Recently, changes in Xibei’s catering industry and commerce have attracted attention.Tianyancha's industrial and commercial information shows that on March 10, Inner Mongolia Xibei Catering Group Co., Ltd. underwent industrial and commercial changes, adding Lin Lairong as a shareholder, and the registered capital increased from approximately 102 million yuan to approximately 104 million yuan.It is reported that Xibei Catering was established in October 2017, and its legal representative is Jia Guolong. Its business scope covers catering services, food production, food Internet sales, catering management, etc.
Shareholder information shows that the company is currently jointly held by Beijing Xibei Enterprise Management Co., Ltd., Jia Guolong and new shareholder Lin Lairong.
Public information shows that Lin Lairong is a native of Bayannur City, Inner Mongolia, and a fellow villager with Jia Guolong. As the founder of Zhongxing Group and the actual controller of Dazhong Mining, he was listed on the Hurun Global Rich List with a wealth of 9.5 billion yuan in 2025;
On March 5, 2026, in the "2026 Hurun Global Rich List" released by Hurun Research Institute, Lin Lairong and An Sumei ranked 1,166th with a wealth of 28 billion yuan.
This change of shareholders and registered capital comes at a time when Xibei Catering is in deep operating difficulties.
In early March, Xibei officially issued an internal notice, clarifying the specific scope of personnel whose wages would be delayed, covering almost all middle-level and grassroots management positions such as city managers, store managers, and chefs, affecting a large number of people.
At the same time, various stores in Xibei are optimizing their personnel structure on a large scale: a large number of apprentices and waiters who are outsourced labor services have been directly dismissed without any compensation.
Previously, Xibei had launched a large-scale store closing operation, closing 102 stores across the country at one time, accounting for about 30% of the total stores, involving the placement of about 4,000 employees. This salary adjustment and personnel dismissal are both follow-up optimization measures after the store closures.
It is worth noting that Dong Junyi is fully responsible for the current actual operation and management of Xibei. Insiders revealed that although the company has not officially announced that Jia Guolong will step down as CEO, Dong Junyi has already presided over daily management work as CEO.
After taking office, Dong Junyi successively launched a number of measures, including reducing the salary of store management, clarifying the responsibility of store managers for reducing losses, and canceling the original "playing field system" management model. The core goal is to help Xibei get out of business difficulties.
It is reported that Xibei’s business difficulties began in September 2025. Since the dispute between Xibei and Luo Yonghao related to prepared dishes, all stores under his brand have fallen into a state of total loss.
As of January 2026, Xibei’s cumulative losses have exceeded 500 million yuan, and its single-day turnover has dropped by up to 3 million yuan.
In addition, factors such as high rents in core business districts and rising labor costs further intensified the company's operating pressure, ultimately prompting it to launch a series of contraction and adjustment measures.
