According to reports,Dell Taiwan general manager Liao Renxiang confirmed that due to the impact of memory shortages and price increases, Dell's PC sales in the Taiwan market have increased in price.The specific increase depends on the cost of each product component, especially the proportion of memory and SSD in the cost of the model.
Liao Renxiang said that the current market is indeed pulling in goods in advance, and the "pull force" can be seen in the first quarter of this year. Users know that buying at this time is probably the lowest price this year.
Liao Renxiang pointed out that PC is a very stable industry, and price is a factor that affects sales, but the core is still user experience, and purchase decisions are not only based on price.
He said Dell's strategy is to provide users in different markets with products of corresponding value and guide customers to find the option that best meets their needs.
He also admitted that in the past, users would wait and see when the price of PCs would be reduced, but now judging from the soaring cost of components such as memory and solid-state drives, "I think (price reduction) will be difficult."
Liao Renxiang analyzed that judging from the current industry supply and demand trends of memory and SSD, although each company has different opinions on when the memory shortage will end, it is certain that the price this year is definitely not the lowest point.
In addition, some CPUs are also out of stock or have extended delivery times. He believes that Dell's advantage lies in its strong supply chain team that can assist customers in adjusting configurations to ensure smooth delivery.
