Today, Chase CEO Yu Hao issued a notice in the company group, requiring every Chase employee to open social media accounts on all platforms. The specific requirements are: Use 15 minutes of video every day and send three videos to introduce the products and technologies you are working on, or introduce the company's product selling points, core technologies and innovations.
Yu Hao said that just pursuing employees themselves would have at least 20,000 accounts.
There are also incentives for opening an account:
“If you have 10,000 real fans, you will be rewarded 10,000 yuan!
If the number of real fans reaches 50,000, a reward of 50,000 yuan will be given!
If you have 100,000 real fans, you will be rewarded 100,000 yuan! "
Recently, Yu Hao posted several blog posts criticizing a certain social platform, saying that when he opened the platform several times, he found that the first one was a negative review pinned to the top. Yu Hao believes that platforms should bear legal liability for unverified false information.
Obviously, Yu Hao’s move to require employees to open social accounts was to hedge against negative reviews on social platforms.
But is it easy to do? Are employees willing or not?
In many companies, their own messaging employees are unwilling to post in Moments. Now Zhuimi requires all employees to open social accounts and post videos. It is feasible if they are not required to show their faces.
I recall that the first public relations officer of a major factory believed in short videos and required public relations department employees to open video accounts to talk about business. However, after the first public relations officer resigned due to the video controversy, this strategy came to nothing.
Yu Hao's requirements, such as R&D, administration, logistics, and front-line workshop workers, will their energy be dispersed and their jobs affected if they do things they are not good at?
But now that we have entered the AI era, it is not difficult to make a video.
In terms of the number of fans, 10,000 fans is not easy.
From annual meetings and concerts, giving away gold, bombarding the platform to marketing to all employees, Yu Hao has always been "high-profile to create topics and traffic for growth", benchmarking against Lei Jun but more radical. But it’s also easy to break the circle.
If all employees open social accounts, exposure will skyrocket in the short term, customer acquisition costs will decrease, and brand reputation will increase rapidly. Rewards can motivate a group of employees to work hard.
But we can’t always consider the negative side. This is also the first time in the industry and we are happy to see the results.
Just now, Yu Hao updated again:
