The latest news from Bloomberg reporter Mark Gurman shows that Apple has not completely given up on the Vision Pro project, but consumers who are looking forward to seeing the second-generation head display in the short term may be disappointed. Gurman said that if a new Vision Pro-style device comes out, it will be "two years from now, maybe even longer."
According to reports, Apple is still developing new technologies and materials for head-mounted display products internally, with the goal of eventually launching a more affordable and lighter closed head-mounted display device. However, such products have not yet entered the active development stage, and the long-rumored "Vision Air" project was canceled last year.
Gurman pointed out that the reason why it is difficult to see a new generation of Vision Pro in the short term is that most of the manpower of Apple’s mixed reality hardware team has been deployed to other projects, the core of which is lighter smart glasses. The smart glasses project is now considered a focus of the company's wearable device roadmap, and a large number of members of the original Vision product team have been transferred there.
At the same time, Apple is also stepping up its investment in the research and development of its own Siri chatbot and other AI wearable devices, including camera-equipped AirPods and a planned AI pendant. These new products are regarded as Apple's important attempts in artificial intelligence hardware layout, and further divert short-term resource investment in Vision Pro's follow-up hardware.
Vision Pro itself has not performed well on the retail side, and its launch process recently became an important case in a new book by New York Times labor reporter Noam Scheiber. The book believes that the weakening of the overall capabilities and status of Apple's retail team over the past decade has directly affected the store sales performance of this headset, which starts at $3,499, and aggravated its market perception of "high price and deserted".
It is worth mentioning that Apple conducted an iterative update to the Vision Pro in October 2025, replacing it with an M5 chip, bringing routine performance upgrades to this high-end headset. However, judging from the current signals, this update is more like a maintenance of the existing product line rather than a prelude to a new generation of Vision Pro cycle.