Leehom Wang spent more than 10 million yuan to endorse Denza Motors, and his agent said all of it was used to buy BYD shares.

On May 15, BYD’s high-end new energy brand Denza Motors officially announced thatChinese music musician Wang Leehom serves as the global spokesperson for DENZA.Some media reported that the endorsement fee exceeded 10 million yuan, and Leehom Wang’s agent responded,"We are very satisfied with the amount of endorsement, because we are very confident in BYD's development and strength, and we will use all of it to purchase BYD shares."

This statement sparked heated discussions, with some netizens commenting that "using endorsement fees to increase BYD's leverage" can be called the most hard-core "investment endorsement" in the history of car company endorsements.

It is understood that as early as February this year, Wang Leehom began to contact BYD. At that time, he appeared in a low-key appearance at the BYD headquarters in Pingshan, Shenzhen, wearing a beige shirt. Accompanied by many of BYD's core executives, he had an in-depth visit and sent blessings to the employees on site. At that time, the outside world speculated that the two parties would cooperate, and now the boots have landed.

Li Hui, general manager of Denza Motors, said in the official announcement that Wang Leehom is "proficient in all kinds of martial arts" and looks forward to conveying the brand concept through the combination of music and technology.

This is also the second global spokesperson signed by Denza after Daniel Craig, the star of the 007 series.

According to official information, Wang Leehom will attend the DENZA N9 flash charging version launch conference held in Guangzhou on May 18.