News on December 26,Dong Yuhui’s new Douyin account “Yuhui Peer” was officially opened. It has been certified by the platform and the company is certified as Hehui Peer (Beijing) Technology Co., Ltd.Tianyancha App shows,Yihui Peer (Beijing) Technology Co., Ltd. was established on December 22, 2023, with a registered capital of 10 million yuan. The legal representative is Dong Yuhui, Yu Minhong serves as a supervisor, and Yu Minhong is the beneficial owner and actual controller.
Dong Yuhui opens a new company, with Yu Minhong as the actual controller
The company's business scope includes daily necessities wholesale, Internet information services, publication retail, performance brokerage, commercial performances, tourism business, etc. Shareholder information shows that the company is wholly owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd.
It is worth mentioning thatThe company’s registered address is in the same building as that of Oriental Selection’s affiliated company, Oriental Selection (Beijing) Technology Co., Ltd..
Previously, Yu Minhong said that Dong Yuhui would set up a personal studio, and the profits generated by the studio would be included in Oriental Selection.
Dong Yuhui: Whatever Oriental Selection can sell in the future, I can also sell
On the evening of December 21, Dong Yuhui and New Oriental Education Technology Group CEO Zhou Chenggang appeared in the Oriental Selection live broadcast room. During the live broadcast, Dong Yuhui said:
First, although he will set up a personal studio, he has not left Oriental Selection.
Second, the previously announced Dong Yuhui's personal studio is 100% controlled by Oriental Selection. Dong Yuhui said that all his turnover is included in the statements of this listed company.
Third, in the future, when the energy of other anchors in the live broadcast room reaches a certain level, Yu Minhong will also open a separate live broadcast room for them as appropriate.
"The purpose is to allow everyone to fully release themselves, and on the basis of maintaining the genes of Oriental Selected Agricultural Products, we can let a hundred flowers bloom."Dong Yuhui said.
Dong Yuhui further stated that the next live broadcast is expected to be during the Oriental Selection trip to Guangxi.In the future, independent studios will still insist on selling agricultural products in large quantities. "Teacher Yu has talked to me that in the future, whatever Oriental Selection can sell, I can also sell. The products can completely overlap and alternate with each other. Everything is being tried."
Dong Yuhui said that after so many years in New Oriental, his experience is that in any company, there are good managers, but more important than good managers are good service providers.
Dong Yuhui said that he has not left Oriental Selection. The independent studio will still insist on selling large quantities of agricultural products, and he will also have more freedom to do what he wants. When it comes to future plans, Dong Yuhui said that in addition to daily live broadcasts, he will spare more time to interview writers, recommend books, and visit scenic spots across the country.
It is understood that on the evening of December 17, Dong Yuhui’s identity changed from “goods anchor” to “Oriental Selection senior partner”. On the afternoon of December 18, New Oriental Education Technology (Group) Co., Ltd. issued a notice appointing Dong Yuhui as the cultural assistant to the chairman of New Oriental Education Technology Group and concurrently as the vice president of New Oriental Culture and Tourism Group.