One of the things that our company’s fishing group loves to do at the end of the year is to flood the chat box with their annual report. The popularity of this matter usually lasts from mid-December to the end of the year. Everyone tends to post their own things without affecting each other, seemingly just to show off their music appreciation level and Internet activity.But after New Year's Day, no one could imagine that a belated Xiaohongshu annual report made the group lively again.

“On October 31, 2023, you slept very late and were still searching at 4:44 in the morning——

Get up at four o'clock to practice subject three."

As soon as this screenshot, which seemed to come from a retarded bar, was released, everyone in the group searched for their own annual reports.

The reference basis for this year’s Xiaohongshu annual report is the “keywords” you searched for last year.

I have to say that if it weren’t for Xiaohongshu’s annual summary, we might not be able to remember all the big and small things we experienced last year.

For example, the questions that people in our company have searched on Xiaohongshu include but are not limited to:

How to remove the concert bracelet, wardrobe design drawings, how many degrees to turn on the floor heating at home to save money, Sandun fishing spots in Hangzhou, engagement rings, intermittent convulsions of babies with fever, replacement of GTi coilors for shock absorbers, how to use home oxygen bottles, how to deal with XX projector screen flickers, how to save the dead cat in "Divinity: Original Sin 2". . .

Almost every keyword can bring people back to a moment that was accidentally forgotten.

Among them, the annual search keyword for our designers is marriage.

This year, she searched for related words a total of 213 times, looking for references on everything from wedding candies to bouquets on Xiaohongshu.

Last year, most of the office went to her wedding, witnessing the life-long event of the couple finally getting together after 5 years of working together. Everyone was drunk that day.

But now that I think about it, the preparations for this wedding may have avoided many detours thanks to the brothers and sisters in Xiaohongshu.

At the same time, more than 61 million people studied marriage together on Xiaohongshu last year, which makes people marvel at the magic of the Internet.

The search keywords represent your fleeting thoughts at a certain time last year.

These memory fragments that make people smile after reading them can easily be covered up by work and study, but Xiaohongshu still remembers them.

To put it bluntly, Xiaohongshu’s annual report is like an “annual diary.”

It records our ordinary but memorable daily life into a book. At the end of the year, it is quite emotional to take it out and read it.

Annual Search Personality MBTI

But when it comes to biodiversity, it still depends on the fun of netizens.

For example, the first word someone searched for in 2023 was constipation, which means that they will face serious laxative tasks at the beginning of the year.

What to do if you haven’t used the toilet for three days, what to eat for quick laxatives, and what to do if the toilet is clogged, all appear very frequently among netizens’ keywords of the year.

It can be seen that a large part of the troubles of young people come from the things in the school.

In addition, there is also insomnia.

You can not only get a glimpse of the current living situation of contemporary young people who are afraid of death and stay up late at the same time.

You can also see the various reasons why these people have insomnia.

For example, what should I do if my roommate snores, my boss calls me in the middle of the night to explain my work, or I am woken up by a cat. . .

Even the following one is even more outrageous:

You will never guess what a college student in his early 20s, who looks good on the surface, will be searching for behind the scenes.

The negative reviews alone include questions about whether shit coffee tastes good, why your belly button smells a bit stinky, what curse words can be used in games without using curse words, and even whether you can believe in Buddhism after drinking alcohol. . .

All of the above makes me question the mental state of these young people.

The reason why Xiaohongshu has so many strange keywords that people search for thousands of times a year is also very simple.

I have to admit that the things on this are so comprehensive that they can be used as a search engine.

No matter how remote the question is, you can basically find the answer if you search it.

For example, as mentioned above, "How to get a music festival wristband", "How much gas can be saved by turning on the floor heating at home", etc., all of them have people sharing their experience in solving them.

And if you just rely on asking people around you or looking online for these things, it will actually be difficult to find reliable solutions.

The most disappointing time last year was when one of our colleagues saved up money to buy a brand-name bag, but the buckle couldn't be opened within a few days of carrying it.

At that time, none of the senior men in the office could open it, mainly because the bag was too expensive and they were afraid of breaking it.

Just when everyone was at a loss, they searched for the same item on Xiaohongshu and found that some people had encountered the same situation.

Finally, according to the method in the comment area, quickly shake the lock left and right, and it will open after a while, which is amazing.

Then there were only 6 people who had searched for this question like her.

And this search

It also appeared in colleagues’ reports

To take a step back, even if you don't find the answer to this question, you can still post it directly. Understanding brothers and understanding sisters never hesitate to "experience and lessons from seniors" and will reply to you directly with comments. And this post of yours has become the answer that others will search for in the future, and the cycle continues.

Of course, answers to tricky questions can be found, so there’s no need to worry about common questions. You said that you don’t know how to prepare before IELTS, driving test, or college entrance examination? Go to Xiaohongshu and search it. From preview to review to practical points of attention, everything is clearly organized and based on the experience of people who have been there.

When it comes to cooking, fitness, and decoration, beginners can get started with instruction and skills.

And no matter how detailed the needs are, there is always an answer waiting there after searching. If you want to ask about community animal dinner, baby meals, or fat-reducing meals, we can arrange them; if you want to learn yoga, home fitness, and the correct use of fitness equipment, we can also arrange them; if you want to decorate in a minimalist style, cream style, or Chinese modern style, continue to arrange it.

The more you search, you'll find that it's not just about providing answers. In Xiaohongshu, search is actually an extension of the community atmosphere. Because of this, it provides solutions to more problems that have no standard answers.

For example, sometimes it can help you as a reference in life. From parents and friends, to relationships with classmates and colleagues, to what you should do at what age, there are people who will give you advice. There are some questions that everyone wants to ask, such as how to wish your mother a happy birthday and how long you have to work before you can change jobs. . . Nowadays, some people are here to remind you as a young person to make brave choices and not to leave regrets in life.

Sometimes, it also makes you feel like you're not alone. For example, the current group of international students are gradually joining groups on the Internet to stay warm. There are search keywords about international students on Xiaohongshu, such as studying abroad to cook for students, subletting in Nottingham, overseas students’ duty-free cars, and overseas students’ melon fields. . .

All changed their lives unconsciously. Obviously I have never met anyone, but with these, I can have a lively conversation in a foreign country without feeling scared at all.

Best of all, sometimes searching can lead you to a new world. In 2023, "Nvshu" has become one of the hot searches on Xiaohongshu.

Everyone learned that there is actually a type of writing specifically for women in the world. This kind of graceful and graceful font dates back to the Han Dynasty and is also a precious glimpse into the vast treasure house of Chinese culture.

But this typeface is on the verge of disappearing and is a niche within a niche. However, just through constant searching, Nüshu is now recognized and remembered by more and more young people.

An issue or event that has been neglected by society can receive tens of thousands of comments and likes just because of everyone’s search, and eventually becomes a hot search topic that attracts everyone’s attention. Before the gears of fate turn, it may only be because of a few simple words entered in the search box.

Now, more and more people are relying on Xiaohongshu search. The reason for this, I think, is because——

Behind every search on Xiaohongshu are thousands of real people. This kind of collision between real people and real events, thousands of miles apart, makes searching on Xiaohongshu greatly improve the efficiency of our lives.

It is completely different from the AI ​​answers that are copied and pasted here and there, and it is not the kind of template answer that seems to be a panacea but has little actual help, but is truly suitable for our lives. This makes searching on Xiaohongshu feel like asking someone to do something for you.

There are countless pictures, texts and videos summarized by those who have experienced it, and finally compiled into an encyclopedia of life written by everyone. Behind it is not only the exchange of life experiences, but also mutual trust. The answers are there anyway, you just need to enter the question you want to search for.

I don’t know what kind of butterfly effect will occur next time I search on Xiaohongshu. But I know that the search keywords in 2024 will be completely different from those in 2023. Because last year, I had solved many problems.

As for this year, there are definitely more new things in life waiting for me to discover.