Nowadays, grabbing red envelopes on WeChat has become a kind of entertainment during the Spring Festival holiday. During the Spring Festival last year, WeChat’s dynamic red envelope covers were launched online. Compared with the same static red envelope covers, the cool dynamic red envelope covers are more personalized. Today, WeChat announced,In order to meet more personalized customization needs, the dynamic red envelope cover is fully open to customization.
How to publish dynamic cover? Just 4 steps:
Step 1: Make cover materials and log in to the "WeChat Red Envelope Cover Open Platform" (https://cover.weixin.qq.com/) on the computer.
Step 2: Enter "My Red Envelope Cover" and click "Customize Cover".
Step 3: Upload the designed dynamic materials.
Step 4: Complete other customized information, confirm the preview effect, and submit it to the WeChat team for review.
It is understood that Zhang Xiaolong, senior vice president of Tencent, previously said that some of WeChat’s new creations on red envelopes may attract you to use your creativity.
Brands can incorporate brand culture into Spring Festival marketing activities.Convey brand value through red envelope covers and bring users a more creative Spring Festival surprise experience.
Since WeChat launched customized red envelope covers, this idea has received a lot of praise. The unique cover picture not only makes the previous single red envelope style look more refined, but also surprises everyone with various animation effects after clicking on it.