recentlyOriental Selection held an extraordinary general meeting of shareholders and talked about Dong Yuhui’s earnings information. period,Oriental Selection mentioned important issues such as its "Walking with Hui" live broadcast room, anchor profit sharing and future strategies.It is reported that at the shareholders’ meeting, regarding the revenue sharing situation, the management of Oriental Selection stated, “"Honghui" is a wholly-owned subsidiary of Oriental Selection, which is guaranteed to be 100% controlled by Oriental Selection.
The company and Dong Yuhui will not get commissions like traditional MCN organizations (Internet celebrity live broadcast companies), but will use equity to bind the long-term interests of the company..
As for Dong Yuhui's personal income, the management said that it has given him a lot of shares and the company will provide full incentives to core talents. For Dong Yuhui, it is more of an equity incentive. In fact, he is bound to the company.
It is understood that the management of Oriental Selection also said that "Walking with Hui" is like a new Douyin matrix account of Oriental Selection. Due to the special nature of Dong Yuhui, Dong Yuhui was not placed under the Oriental Selection matrix, but an independent brand was established.Its revenue and profits will be 100% integrated into Oriental Selection.
Among them, the difference between "Walking with Fai" and other matrix numbers is thatDong Yuhui has more autonomy over what products to sell, but the motivation and assessment of personnel are still under the general management standards of Dongfang Selection.
Oriental Selection has not yet responded to the above statement.
According to previous reports, Dong Yuhui once said, ""Walking with Hui" is a personal studio, but it is not a platform set up solely by Oriental Selection.Dong Yuhui emphasized that "Walking with Hui" is still 100% controlled by Oriental Selection, and the GMV of the account will be included in Oriental Selection's financial report.
In terms of product selection, Dong Yuhui once said: "In the future, whatever Oriental Selection can sell, I can also sell. The products can completely overlap and alternate with each other. Everything is being tried."
In addition, according to Tianyancha APP,Yihui Peer (Beijing) Technology Co., Ltd. was established on December 22, 2023, with a registered capital of 10 million yuan, Dong Yuhui is the legal representative, executive director and manager, and Yu Minhong serves as the supervisor.
According to media reports, the industry’s valuation of personal IP is generally (GMV sales – cost) x 12 months x 100 months.The current valuation of Dong Yuhui’s IP on the market is approximately US$1 billion..