Lei Jun recently talked about Xiaomi Motors again in an interview with CCTV. He said,Xiaomi cars are expected to be launched in the first half of this year and are currently in small-scale mass production.Lei Jun said: "Xiaomi Motors is expected to be launched in the first half of 2024 and is now in small-scale mass production." Regarding the price issue that users are most concerned about, Lei Jun also responded:
“The configuration of Xiaomi cars is very powerful and the cost is very high.People shouting 99,000 yuan, 149,000 yuan or even 199,000 yuan, I think they are all joking.The pricing may indeed be a bit expensive and will be announced at Xiaomi Auto Product Launch. "
In addition, Lei Jun also said that smart electric vehicles are the same as the consumer electronics and software industries, where winners take all.We feel that if we are not among the top five in the world, we may not be able to survive.
This is why the entire board of directors approved US$10 billion to build cars as soon as they came up. I think they have a deep understanding of the cruelty of competition.
“We at Xiaomi have grown from a small ‘roll’ to a large one. Although we have entered the extremely competitive automotive field,I think Xiaomi can still win in the end."