[Agency: Global smartphone shipments fell 20% year-on-year in the third quarter, setting a new low for the same period in 14 years] October 14th, according to preliminary data from the Counterpoint Research market monitoring service, global smartphone shipments fell 20% year-on-year in the third quarter of 2026, setting a new low for the third quarter since 2012. The market decline was basically in line with Counterpoint Research's expectations, as the continued rise in DRAM and NAND prices intensified the impact of storage costs in the third quarter, causing a significant increase in bill of materials (BOM) costs and deepening supply shortages, which had a significant impact on mobile phone manufacturers' shipments. In response to the rising cost of components, OEM manufacturers have passed on part of the cost to consumers, pushing global smartphone retail prices to rise by 20% since 2026, and further pushing up the market's average selling price (ASP).