[Two departments: Support sports in cinemas and explore suitable sports events in qualified cinemas] On October 17, the State Film Administration and the General Administration of Sports issued the "Notice on Launching the "Follow the Movies to Sports" Action to Promote the Two-way Empowerment of Movies and Sports." It is mentioned among them to promote the organic linkage between film consumption and sports consumption. Support cinemas, stadiums, sports event organizers, Internet platform companies, commercial banks, payment and settlement institutions, etc. to jointly carry out "movie + sports" consumption promotion activities, set up special columns for activities, launch preferential packages for movie watching and fitness, linkage with ticket stubs for movie watching events, two-way points exchange rewards, and discounts on consumption, and other consumption promotion preferential measures to achieve consumption linkage. Encourage the creation of special outdoor sports routes such as hiking, cycling, and self-driving combined with movie scenes. Support co-branded cooperation in movies and sports derivative products. Support the creation of movie and sports markets and integrate sports and movie elements in both directions. Encourage the establishment of sports-themed theaters in movie theaters to create a "second scene" for watching games, and use the free time in movie theaters to carry out live broadcasts of major sports events. Support the linkage and mutual benefit between movie-watching consumption and sports lottery purchases, support the establishment of sports lottery sales points in movie theaters, and enrich entertainment experience, brand promotion, and public welfare display functions. Encourage the use of virtual reality film technology to provide immersive sports experience. Support the introduction of sports into cinemas and explore the development of suitable sports events in qualified cinemas.