[SARFT: Integrated TV must be convenient for users to install and activate] November 3rd, reporters learned from the State Administration of Radio and Television on the 3rd that the national promotion and deployment promotion meeting of integrated TV held in Beijing requires coordinating household users and public places such as hotels and elderly care institutions, accurately formulating promotion strategies, grasping consumption nodes, widely publicizing the advantages of integrated TV in convenience and benefiting the people, opening up installation channels, and facilitating user installation and activation. The person in charge of the State Administration of Radio, Film and Television said that it is necessary to accelerate equipment procurement, installation and deployment, publicity and promotion, etc., to ensure that all deployment work is completed before the end of the year; it is necessary to completely and accurately implement integrated TV standards, strictly follow live broadcast priority, private network transmission technical requirements, strictly implement the "private network + integrated TV App + adapter + single power supply universal remote control" product form, strictly abide by management requirements such as testing and certification, and ensure standardized development, stable operation, and consistent experience. The person in charge said that in order to speed up the procurement signing and ensure that the procurement volume is converted into actual deployment volume in a timely manner, the procurement terminal must comply with the relevant technical specifications of integrated TV and must be equipped with a single power supply universal remote control; TV manufacturers must speed up the implementation of integrated TV terminal adaptation to ensure that the integrated TV App live TV service is started, stably operated and optimized Upgrade to support the launch of integrated TV apps in app stores and pre-installation of TV sets at the factory; content providers must continue to provide rich and high-quality content for integrated TV scenarios to ensure the quality of integrated TV viewing services and user viewing experience; all parties in the industry must actively seek new models of win-win market cooperation and new paradigms of business cooperation to build a healthy and sustainable development ecosystem. (CCTV News)