[Storage price increases will continue and product demand is differentiated] November 12th, as the storage super price increase cycle lasts for more than a year, industry research institutions, storage listed company executives, etc. have recently expressed their opinions. It is expected that the memory chip price increase will continue and will be difficult to alleviate in the short term. However, product demand in different downstream markets is now differentiated, which is expected to continue to suppress consumer electronics market demand. The latest memory industry research released by TrendForce shows that the average contract price of general-purpose DRAM products in October increased by 5.77% from US$26 in the previous month. Compared with the price of US$2.9 when tracking statistics were started in June 2016, the cumulative increase has now been huge. TrendForce predicts that PC DRAM contract prices will increase by 13% to 18% month-on-month in the fourth quarter of this year. Affected by the storage price increase cycle, sales of consumer electronics products such as mobile phones, computers, and tablets have hit multi-year lows this year. (Securities Times)